The Foundation Underneath Your WHY


Owning your own business can be extremely challenging. Entrepreneurs are faced with stresses, decisions, and deadlines coming at them from every angle. In addition, being your own boss means that you actually need to have MORE self-discipline and MORE motivation than the average person.

Fortunately, we live in a day and age where there are tons of places to get advice about running a creative small business. This is great, because creative entrepreneurs either do or oversee it ALL: production, shipping, customer service, accounting, filing, organizing, answering correspondence, visualizing, creating, marketing, and probably a whole bunch of other stuff that I didn’t think of!

If you are struggling with a particular aspect of your business, HELP is just a few clicks or taps away if you have an internet connection. Sometimes it’s totally free; sometimes you have to pay. But the answers are there.

But what about the   B I G   P I C T U R E ?

When you step away from the busy-ness of your business, are you really on the right track?

I believe it all starts (and ends) with your foundation.

There’s a lot of talk in the business world about knowing your WHY. In other words, what is the motivation behind your business? Why did you start it in the first place? Why do you get up every morning and do what you do?

Knowing your WHY is very important. It affects your goals, which set the course for everything you do.

But I think we can dig a little deeper than that. To be truly at peace as a small business owner, your WHY has to be based on a solid foundation.

Consider the words of Jesus at the end of His Sermon on the Mount:

Everyone then who hears these words of Mine and does them will be like a wise man who built his house on the rock. And the rain fell, and the floods came, and the winds blew and beat on that house, but it did not fall, because it had been founded on the rock. And everyone who hears these words of Mine and does not do them will be like a foolish man who built his house on the sand. And the rain fell, and the floods came, and the winds blew and beat against that house, and it fell, and great was the fall of it.                                                                                                 Matthew 7: 24-27

Jesus had just LOADED UP His audience with piece after piece of wisdom and instructions on how to live life. And His listeners [and we as well] have a choice to make: obey His teachings or ignore them and do our own thing.

Regardless of our choice, the rain comes. The flood waters rise. The winds blow and beat down on us.

Where the two choices differ is in the end result. The person who lives his/her life based on the teachings of Jesus SURVIVES! There’s hope after the storm because the foundation was secure. On the other hand, the person who ignores the wisdom and teachings of Jesus crumbles during the crushing storm. The sands simply don’t allow what has been built on them to hold up to real-life pressures.

It’s a foundation issue for sure. Have you ever been to the beach and stood still as the waves washed in an out around you? From experience, you know that your feet actually start to shift around and sink as the powerful water flows in and out. Definitely NOT a good foundation for a structure that you want to be permanent!

If Christ’s teachings are a firm foundation, then what do shifting sands look like?

  • the approval of others
  • fame and recognition
  • making as much money as possible–no matter what
  • likes and followers on social media
  • what we’re “supposed” to do based on society
  • our own talents and skills

We need to ditch the idea of building our businesses around anything that involves raising up an idol above God in our lives. An idol doesn’t have to be physical; it’s anything that we assign more worth to than God.

When we have a growing relationship with God (through prayer and Bible study), He will be in the right place in our lives. This puts us in a position to seek and follow His will….His ways….His heart. God knows everything–> past, present, and future. He has wisdom beyond our wildest imagination! If we can trust Him with our salvation, we can absolutely trust Him with our business.

Make sure your WHY lines up with God’s will for your life. His principles are the only secure foundation. Then your goals will have the firm footing they need. Your business will be equipped for both the good days and the bad.

May you be blessed with many, many good days. But storms will come, and you can have peace in your heart in the midst of the turmoil because you know your foundation is rock-solid!


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